Dear Partner,

Referring to the recent directions issued by TRAI on 20th Jan 2020 in continuation to the TCCCPR regulation 2018 the operators have been instructed to stop registration of new headers / sender-ids on the existing platform with immediate effect.

Directives have been clearly mentioned in clause 12 of the attached document of which major points are highlighted below for your implementation.

For immediate implementation :

1. Do not assign new SMS and voice headers without registration in the new system established by Access Providers in accordance with the regulations;
2. Migrate the existing SMS and voice headers which are in use in last one year, to new system within four weeks' from the issuance of this direction.
3. Principal Entities need to submit list of existing subscriber's consent to Access Providers within fifteen days from the issue of this Directions
4. Consents recorded prior to six months from the date of issue of this Direction, become invalid, and should not be migrated to the new system
5. ensure that all new consents of subscribers shall be registered in the new system, as per provisions of the regulations (TCCCPR 2018)

After 15 days of Issuance of this direction: after 5th Feb 2020


6. Principal Entities will not be able to send promotional messages or calls to the subscribers who have not opted for such preference, if they have not shared subscribers' consent with Access Providers or not acquired consent from the subscribers according to the provisions of the regulations
7. Principal Entities will not be able to send any commercial communication till they register themselves with Access Providers
8. Principal Entities will not be able to send any service and transnational messages till they register content template against specific registered header with Access Providers